Built for modern optical stores

Run Your Optical Store.
Without Any Chaos

Manage customers, prescriptions, orders, inventory, appointments and more — all from one simple workspace.

No credit card requiredSet up in minutes
Optlify dashboard

One platform. Every tool.

From your first customer to your online storefront, all connected.

Customer management

Every customer. one complete history

See every customer's full order and prescription history in one place
Track lifetime value per customer
Segment customers by purchase behavior
Export customer data anytime, no lock-in
Search and filter thousands of records instantly
Customer management dashboard
Inventory management dashboard

Inventory management

Stock levels you can actually trust

Real-time stock counts across every product
Automatic low-stock and out-of-stock alerts
Track products by brand, category, and SKU
Reorder points set once, updated automatically
See exactly what's selling and what's sitting
One inventory feeding both your store and website

Online storefront

Your own branded store, live in minutes

Auto-generated storefront from your existing inventory
Custom domain and your own branding, no coding needed
Mobile-optimized checkout out of the box
Customers browse, order, and track their prescriptions online
Real-time sync — update inventory once, store updates instantly
No separate website builder or developer required
Customer-facing storefront preview

One plan. Everything included.

Everything you need to run your optical store, for one flat price

Professional

$15 / month

Everything you need to run your optical store in one place.

START 7-DAY FREE TRIAL

No credit card required • Cancel anytime

Inventory Management
Customer Management
Prescription Management
Order Management
Appointment Scheduling
Reports & Analytics
Online Storefront
Unlimited Customers & Orders

Loved by optical store owners

See how Optlify is helping optical stores run smarter

Before Optlify, I was tracking inventory in three different notebooks. Now everything's in one dashboard and I actually know what's in stock before a customer asks.

DC

David Chen

Toronto

Setup took me less than 20 minutes and I had zero technical help. My storefront went live the same day I signed up.

AO

Amara Osei

London

We used to lose prescription records constantly. Now every customer's history is searchable in seconds — it's saved us so many awkward callbacks.

MT

Miguel Torres

Madrid

I was skeptical about switching from spreadsheets, but the low-stock alerts alone have paid for the subscription. No more surprise out-of-stock frames.

PN

Priya Nair

Dubai

The online storefront looks more professional than the website I paid a freelancer for. Customers can browse and order without calling the shop first.

JW

James Whitfield

Manchester

Running two locations used to mean two separate systems. Now I manage both stores' inventory and orders from one login.

SM

Sofia Marchetti

Milan

My staff picked it up in a day, no training manual needed. That alone made the switch worth it.

AH

Ahmed Hassan

Toronto

Customer follow-ups used to fall through the cracks completely. Now I actually know who's due for a check-up or reorder.

EC

Emily Carter

Sydney

Honestly just relieved to stop juggling five different tools. Billing, inventory, and customers finally talk to each other.

FM

Farhan Malik

Singapore

Frequently asked questions

Still unsure? We're happy to answer anything.

Optlify is an all-in-one management platform built for optical stores, eye clinics, and optometry practices. It replaces spreadsheets, paper files and disconnected tools with a single workspace for managing customers, prescriptions, products, orders, appointments and your online storefront.

Everything an optical business needs — customer records, full eye prescriptions (sphere, cylinder, axis, PD, add power and more), product catalogs with categories, real-time inventory tracking, orders with status management, appointment scheduling, supplier relationships, purchase orders, invoicing, staff roles, and your public online storefront.

Yes. Optlify stores complete customer profiles including contact details, medical history, insurance and emergency contacts. Each customer can have multiple prescriptions with full optical measurements — sphere, cylinder, axis, PD, add power, prism, fitting height and more — all linked directly to their profile.

Yes. Every store gets a public storefront where customers can browse your product catalog by category, view product details, place custom orders with frame and lens selections, book eye-care appointments, track their orders, and contact your store — all under your own subdomain.

Yes. Your storefront includes a booking page where customers pick a date, choose an appointment type — eye exam, frame fitting, lens consultation, contact lens fitting, or general consultation — and submit a request. Appointments appear instantly in your dashboard for review and confirmation.

Not at all. After creating your account, a guided 7-step setup wizard walks you through adding your store details, contact info, location, business hours, branding, theme and storefront features. Most stores are up and running within minutes — no technical knowledge required.

Absolutely. Optlify is designed for store owners and staff, not developers. The dashboard is visual and intuitive — you can add customers, create orders, manage inventory, and update your storefront through simple forms and clicks. No coding or IT experience is needed.

Yes. Optlify uses Supabase with row-level security policies that isolate each store's data. Every database table is scoped to your store, and access is controlled through authenticated sessions with role-based permissions for your team. Security headers and encrypted connections are enforced across the platform.

Yes. Every new account starts with a 7-day free trial — no credit card required. You get full access to all features so you can test the platform with your real data before deciding.

Yes. There are no long-term contracts or hidden fees. You can cancel your subscription at any time from your settings. If you cancel, you'll retain access until the end of your current billing period.

Optlify tracks real-time stock levels across all your products. You get low-stock and out-of-stock alerts, can view stock movement history, and manage inventory adjustments from a single page. Products can be organized by brand, category, SKU and supplier for easy lookup.

Yes. Optlify supports seven distinct roles — owner, manager, receptionist, optometrist, cashier, staff, and super admin. Each role has specific permissions for what they can view and do, so your team members only see what's relevant to their job.